Date   
Upcoming Event: SFARC Net - Thu, 10/03/2019 7:30pm-8:30pm #cal-reminder

sfarc@w6ek.groups.io Calendar <sfarc@...>
 

Reminder: SFARC Net

When: Thursday, 3 October 2019, 7:30pm to 8:30pm, (GMT-07:00) America/Los Angeles

Where:W6EK Repeater - 145.430 -600, PL162.2

View Event

Description: Check-in for Club updates from Officers and members, QSTs and more. Everyone is welcome!

Upcoming Event: Elmer Net - Wed, 10/02/2019 7:30pm-8:30pm #cal-reminder

sfarc@w6ek.groups.io Calendar <sfarc@...>
 

Reminder: Elmer Net

When: Wednesday, 2 October 2019, 7:30pm to 8:30pm, (GMT-07:00) America/Los Angeles

Where:W6EK Repeater - 145.430 -600, PL162.2

View Event

Description:

This is our every other weekly net devoted to answering questions, providing answers and scheduling help for all Hams. No question is "stupid". We encourage everyone to ask away so we can all learn and grow more knowledgeably together. Web address: http://w6ek.org/nets.html

[pr:14766] Re: Best Methods for Pitching Stories to News Media

carl.wf6j@gmail.com
 

More “PR” thoughts from the newsline...

Begin forwarded message:

From: "Howard B. Price" <howardbprice@...>
Subject: [pr:14766] Re: Best Methods for Pitching Stories to News Media
Date: September 29, 2019 at 10:44:00 AM PDT
To: ARRL PR reflector <pr@...>

All:
 
I am a news assignment editor for a major-market, network-owned television station, a working journalist for nearly 50 years – and an amateur radio operator -- so allow me to contribute some tips:
 
  • First and foremost, most news organizations make their coverage decisions based on a combination of considerations: Staffing, geography, the press of major breaking news, the preferences of our audiences, the needs of our platforms (broadcast, web, print, etc.). Which means that to be a PIO today requires you to be aware of other things going on in the world when you pitch. And it requires you to have a sense of the types of stories most likely to be covered by the news organizations that you pitch.
 
  • A good formula for success: Prominence + Proximity + Consequence = Who Cares About Your Story. Is there a news “hook” on which you can hang your story beyond just amateur radio? Has there been a recent disaster in your area which disrupted communications? Has someone launched a cyberattack against your local emergency services – these are just two of the kinds of “hooks” or “angles” you can use to draw attention to the continuing relevance of ham radio in your area. Does your story take place or hit close to home? What’s the “real people” impact of the story you are trying to tell? You need to see your story through the eyes and ears of the viewer, reader or listener in order to determine the likelihood of someone covering it. It continues to shock me how rare it is to see local ham groups pitching media on their reponse to emergent stories like hurricane, tornadoes, winter storms, local power outages. These and similar events are golden opportunities for any ham group with a formalized response plan to get publicity.
 
    • Drop the “ham-ese.” Forgo jargon. Remember that most people wouldn’t know “ham radio” from a “ham sandwich.” People don’t care about your widgets and framuses. They care about WHAT those things can do for THEM.
    • Take a more professional approach to being a volunteer. If you’re part of a formal emergency communications response group, look the part. Don’t show up with badges and patches on every square inch of a hat or shirt or jacket. Think about a standard dress code for your team’s response to any organized event. Cliches are born of perception. Let’s remember that in order to convince people that amateur radio is more an geeky hobby, and in fact, remains an essential resource even in the age of the Internet, we need to get people to take us seriously and not fall back on stereotypes.
 
  • For TV, the event should be rich in compelling visuals. For radio, make sure you provide access to people who can explain complex technology in “real people speak” – and do so in soundbites of no more than 15 seconds. Seriously. For print and the web, make sure you have a compelling, resonant story to tell about how ham radio – an old, proven technology – remains relevant today. How it saved a life, provided help in catastrophe, reunited long lost friends in far away places by happenstance, etc.
 
  • Follow the Rule of One: ONE e-mail, ONE follow-up phone call. There’s been some discussion of faxing and snail-mail; trust me, e-mail is now the primary way we field story pitches now, along with news tip applications you’ll find on the websites and apps of most news organizations these days. DON’T call us when we’re on deadline, DON’T call us to pitch features during breaking news. A good rule of thumb is to pitch a week to 10 days in advance, and follow-up a day or two before the scheduled event. FEATURE coverage for a morning newscast is usually locked in the day before; for a midday newscast, by mid-morning; stories for the early evening shows are set around lunch time; and decision-making for late-night newscasts begins about 2pm. Again, these are rough guidelines for FEATURE stories – a newsroom’s typical daily “story budget” changes by the hour as breaking news dictates – which is why there is almost NEVER a guarantee of feature story coverage on any given day.
 
  • Schedule events to start on time, but run long enough to allow for late media arrivals. Yours is not the only event we may need to cover on a given day, or at a given time.
 
  • Pitch the big outlets, of course – but hyperlocal outlets are always looking for, and are focused on, great little community stories. Your community weeklies and online blogs will always be especially receptive to your pitch. 
 
  • Start your own media channels: Facebook pages, Twitter and Instagram accounts – and YouTube Channels. All accommodate audio and video posts, and you control them. 
 
  • Finally, build relationships. Pitching coverage is always easier and more successful when the people you are pitching know you personally and you know them. Become familiar with the people in each news organization that likely would be most receptive to your pitch: People who cover emergency services, technology, science, hobbies. The better your “personal connections,” the more likely it is you’ll be able to pitch your story to the right people and make sure the pitch is escalated to the ultimate decision-makers in each newsroom.
 
73,
Howard Price/KA2QPJ
President, Broadcast Employees Amateur Radio Society, Inc.
New York
 
    
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[pr:14767] Best method for PR

carl.wf6j@gmail.com
 

This is an interesting letter from Bryan.  It was sent to the PIC/PIO group mail.  
Some great things to think of even if you are not a PIO.  
Ham Radio needs as much public viewing as we can have.

73,
Carl, WF6J
ARRL SV PIO

Begin forwarded message:

From: Bryan Jackson <W2RBJ@...>
Subject: [pr:14767] Best method for PR
Date: September 27, 2019 at 2:18:18 PM PDT
To: "pr@..." <pr@...>

A couple of thoughts as a former journalist and PR professional...

1)  Weekends are a great opportunity for getting coverage.  Luckily, many Amateur Radio Events (like Field Day) take place on weekends when the news cycle is generally slow and media outlets are looking for stories to fill their news holes (I've had great luck getting coverage for weekend events).  Get an advisory out well ahead of time with the particulars, location, date and time.  Also, think about visuals for TV (Hoisting antennas, operators making contacts, etc).  Make sure you provide a contact name, phone and email.  I prefer giving a cell phone number so you're less likely to miss a call.  Reporters can be lazy, so make their job as easy as possible.  A well written news release -- no more than two pages -- will go far.  And, don't take a reporter's knowledge for granted.  Make sure to use language and explanations that non-Hams can grasp... and don't use acronyms unless you explain what they mean.  If you can, have a non-Ham read your advisory or release and see if they understand what it's about (they can also check for misspellings and typos).

2) Don't forget weeklies, advertiser papers and community papers!  These outlets are usually looking for news to fill their pages to often will even run a well written news release verbatim, as they're also usually short on editorial staff.  Most publish weekly, some monthly, so make sure you get the info out to them plenty of time in advance, especially if it's an event you're looking for the public to attend.  You can also submit a release that wraps-up the results of an event if you're looking for coverage after the fact.  Many will also publish pictures you submit.  However, make sure they're of decent quality and resolution.  Also, make sure you include a "cut line" with any pictures that describes what's in them, as well as the identity of people being shown.  If it's not someone in your club, you may wish to have people in the photo(s) sign a release.  Photography release forms can be readily found on the web with a quick Google search.  They are generally not required if they are taken at a public event or in a public area... but it never hurts to err on the side of caution.  If you are using pictures of minors, a release from a parent or legal guardian is usually advised.

3) Finally, do a little legwork for best results.  If you're doing a story with a particular slant, see if there's a reporter who has worked on similar stories in the past.  This example is not directly applicable but it will give you an idea.  Recently, I was asked to get publicity for a memory garden that was being dedicated for a young woman who had been a community leader and who had been killed in an auto accident a few months previously.  I found the reporter who covered the original accident, as well as his email address.  I sent the news release I had written directly to him, along with some photos of the garden.  He ran the story in the paper, as well as online.  By the way, this was a major NYC suburban paper, too.

Hope these tips are helpful!

Bryan Jackson, W2RBJ
ARRL ENY PIO

Virus-free. www.avast.com
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Re: Paul - KB6NYB SK #obit

carl.wf6j@gmail.com
 

I am saddened to hear this. Paul was one of the original SFARC Members. R.I.P.

73,
Carl, WF6J

On Oct 1, 2019, at 1:14 PM, Dennis - WU6X <wu6x@...> wrote:

Good Afternoon Everybody,

 

It is with regret that I must inform you Paul Alford, KB6NYB, passed away yesterday, Monday, September 30th.

 

Paul was a long time member of the Sierra Foothills ARC and a good friend of the Club.  He will be sorely missed.

 

Paul, rest in peace and our collective condolences to your family.

 

73
Orion Endres, AI6JB
President
Sierra Foothills Amateur Radio Club

Re: Paul - KB6NYB SK #obit

Casey - W7IB
 
Edited

Any word on a memorial?

On Tue, Oct 1, 2019 at 2:46 PM W6SFM <admin@...> wrote:
The W6SFM is saddened to hear of Paul's passing.  Our condolences and prays go out to his family and your entire club.

Michael Aretsky
N6MQL
President SFM ARC


On 10/1/2019 1:14 PM, Dennis - WU6X wrote:

Good Afternoon Everybody,

 

It is with regret that I must inform you Paul Alford, KB6NYB, passed away yesterday, Monday, September 30th.

 

Paul was a long time member of the Sierra Foothills ARC and a good friend of the Club.  He will be sorely missed.

 

Paul, rest in peace and our collective condolences to your family.

 

73

Orion Endres, AI6JB

President

Sierra Foothills Amateur Radio Club

 

 


--
73 de W7IB Casey

Re: Paul - KB6NYB SK #obit

W6SFM <admin@...>
 
Edited

The W6SFM is saddened to hear of Paul's passing.  Our condolences and prays go out to his family and your entire club.

Michael Aretsky
N6MQL
President SFM ARC


On 10/1/2019 1:14 PM, Dennis - WU6X wrote:

Good Afternoon Everybody,

 

It is with regret that I must inform you Paul Alford, KB6NYB, passed away yesterday, Monday, September 30th.

 

Paul was a long time member of the Sierra Foothills ARC and a good friend of the Club.  He will be sorely missed.

 

Paul, rest in peace and our collective condolences to your family.

 

73

Orion Endres, AI6JB

President

Sierra Foothills Amateur Radio Club

 

 


Paul - KB6NYB SK #obit

Dennis - WU6X
 

Good Afternoon Everybody,

 

It is with regret that I must inform you Paul Alford, KB6NYB, passed away yesterday, Monday, September 30th.

 

Paul was a long time member of the Sierra Foothills ARC and a good friend of the Club.  He will be sorely missed.

 

Paul, rest in peace and our collective condolences to your family.

 

73

Orion Endres, AI6JB

President

Sierra Foothills Amateur Radio Club

 

 

Re: New (old?) meaning to spark gap

Jef - N5JEF
 

Jim -

Thanks for sharing this.  Awesome, and en-lightning.

Highlights the reason why I don't want an antenna with low takeoff angle when I'm working the west coast via NVIS.  There's a _lot_ of noise out there on those plains.

- Jef

On Fri, Sep 27, 2019 at 11:58 AM Jim - N6MED <n6medjim@...> wrote:

Awesome doesn't begin to describe this
3-min video of sources for potential
radio propagation interference!

https://www.youtube.com/watch?v=tq1mxZZIuIY

-- Jim / n6med




New (old?) meaning to spark gap

Jim - N6MED
 

Awesome doesn't begin to describe this 3-min video of sources for potential radio propagation interference!

https://www.youtube.com/watch?v=tq1mxZZIuIY

-- Jim / n6med

Re: Great way to take down your tower

Greg D
 

Yikes, that was a close call for the building!  I can't believe they unhooked it by hand...

Greg  KO6TH




NORFOLK, VA:  The salty ocean breeze that blows past the antenna tower of WJOI Radio in Virginia finally won. Standing valiantly beside the sea since 1973, the corrosion finally compromised, and engineers told the owner that they had no choice but to let it topple into Chesapeake Bay. Demolition happened Saturday, September 14th. 

Great way to take down your tower

carl.wf6j@gmail.com
 



NORFOLK, VA:  The salty ocean breeze that blows past the antenna tower of WJOI Radio in Virginia finally won. Standing valiantly beside the sea since 1973, the corrosion finally compromised, and engineers told the owner that they had no choice but to let it topple into Chesapeake Bay. Demolition happened Saturday, September 14th. 

Upcoming Event: SFARC Monthly Breakfast - Sat, 09/28/2019 7:30am-9:00am #cal-reminder

sfarc@w6ek.groups.io Calendar <sfarc@...>
 

Reminder: SFARC Monthly Breakfast

When: Saturday, 28 September 2019, 7:30am to 9:00am, (GMT-07:00) America/Los Angeles

Where: Mel's Diner, 1730 Grass Valley Highway (Hwy 49 at Luther Road)

View Event

Description: We meet in the back room at Mel's. Everyone is invited to come out and attend the Breakfast! See http://w6ek.org/meetings.html. NOTE: The breakfast is held on the LAST SATURDAY of every month, although the calendar may not reflect this due to programming limitations.

Upcoming Event: SFARC Net - Thu, 09/26/2019 7:30pm-8:30pm #cal-reminder

sfarc@w6ek.groups.io Calendar <sfarc@...>
 

Reminder: SFARC Net

When: Thursday, 26 September 2019, 7:30pm to 8:30pm, (GMT-07:00) America/Los Angeles

Where:W6EK Repeater - 145.430 -600, PL162.2

View Event

Description: Check-in for Club updates from Officers and members, QSTs and more. Everyone is welcome!

Re: Possible Power Shut Downs Tuesday in Placer County

Alan Thompson
 

Possible Power Shut Downs Tuesday in Placer County

Alan Thompson
 

September presentation videos up on YouTube

Greg D
 

Hi folks,

Video of this month's presentations are up on the club's YouTube channel:

Tech-10: "Poor Man's Spectrum Analyzer" by Jim WA8MPA
https://www.youtube.com/watch?v=IEk8Fke3S90

Main Presentation: "Amateur Radio Emergency Data Network" by Tom KQ6EO
https://www.youtube.com/watch?v=pYqeUwHcuUw

Enjoy!

Greg KO6TH

Re: California QSO Party (CQP) 2019 #contest

Skip - K6DGW
 

Should anyone be interested in activating rare Tulare County in the CQP, you might contact Dean, N6DE, the CQP Coordinator for NCCC. Note: I'm NOT making the following up -- US Tower offers a 60' [I think] trailer mounted crankup, installed by them for your use. You provide the tri-bander, coax, and radios. In addition, the tower will be set up at their facility in Tulare County adjacent to their "hotel" [remember, I said I was not making this up] with normal hotel facilities for a team. I think there may also be some food involved. The cost is a nominal $0. The offer may have already been snapped up, but it would be worth a check if there's interest in a rare county expedition. You can contact Dean at cqden6de@...

California QSO Party (CQP) 2019 #contest

Orion, AI6JB
 

Hey everyone!

The California QSO Party (CQP) is coming up on Saturday and Sunday, October 5-6, 2019.

This is a 30 hour HF CW & Phone contest.  It is very busy and an absolute blast to be a part of.  Never a dull moment.

Everyone is invited to come.  Tech, General, Extra, beginner, or pro, it doesn't matter.  We love contesting so much, we want to share with everyone.  We are glad to show you how to contest like a pro and will be at your side to coach and mentor you.

The W6EK CQP Expedition Contest Station will be near Robinson Flat at the end of Foresthill Road about 45 mins from Auburn.  We plan to start setup on Friday afternoon on October 4, 2019, and camp there over the weekend.  You can rough it with us at the site or camp at Robinson Flat Campground with toilets and water.  Or just joins for a few hours.  You being there will make it that much more fun.

Depending on how many folks respond, the current plan is to have up to two (2) ICOM 7300s with antennas for 160m, 80m, 40m, 20m, 15m, and 10m.  Last year's crew:  Bob, K6UDA, Peter, WB6POT, Glenn, KM6RGQ, Gary, KC3PO, and Al, NI2U, scored 57,232 points which was a Placer County Multi/Multi Low Power Record and 1st Place.  We Ranked 3rd in all of California for the M/M non-expedition category.

As a Club, Sierra Foothills ARC did very well.  Four (4) members submitted logs for a combined total of 82,762 points which placed us 9th overall in the Small California Club category.

W6EK and SFARC can be competitive!   All we need is you to be on the team.  If you are interested in taking part, please let us know.

Go Team!!

73
Orion, AI6JB

N6MED in QST

Gary - KC3PO
 

Looking sharp in this month's QST, Jim - congrats.

- Gary  KC3PO